The 2012 Elizabeth Warren Senate Election Campaign

Identity design for Elizabeth Warren to the US Senate campaign.

The campaign to elect Elizabeth Warren as Massachusetts Senator in 2012. 
I'm a big fan of Elizabeth Warren and the work she does. So when I was approached by her campaign to propose a graphic identity for the candidate, I jumped at the opportunity. The interesting challenge in creating any identity is to tell a story with the greatest economy. In this case, to capture the personality of the candidate who is both warm and personable while at the same time has a reputation for being tough as nails. To illustrate this, I chose to use her nickname "Liz" presented in a bold modern typeface. Informal but rock-solid. Conveniently, I was able to incorporate the election year 2012 into the name eliminating the need for another element.

You may also like

The Washington Examiner
Championship Auto Racing Teams
Colonial Williamsburg Revolutionary City
USA Today - "A Conversation Piece"
Amtrak
The Loudoun Hounds
Arnold DC
The Jack Welch Management Institute
Shenandoah Springs
Acela
Back to Top