The Jack Welch Management Institute

Brand advertising campaign for White and Partners and their client Strayer University and their newly acquired Jack Welch Management Institute. Jack Welch is the iconoclast CEO of General Electric. He started this program to share the management philosophies he employed while at GE. The insight I identified was that it is not 'management' Jack Welch inspires. It's leadership. I took that simple truth and shaped it into a call to action.

Strayer University
The Jack Welch Management Institute
It's Time to Lead.
I was invited by White and Partners and their client Strayer University to help create a brand identity campaign for their newly acquired Jack Welch Management Institute. Jack Welch is the iconoclast CEO of General Electric. He started this program to share the management philosophies he employed while at GE. The insight I identified was that it is not 'management' Jack Welch inspires. It's leadership. I took that simple truth and shaped it into a call to action.
Manifesto Book Cover.
It's Time to Lead Manifesto.
Print Ad

You may also like

Arnold DC
The 2012 Elizabeth Warren Senate Election Campaign
Championship Auto Racing Teams
Bahamas
The Loudoun Hounds
Shenandoah Springs
Colonial Williamsburg Revolutionary City
Acela
USA Today - "A Conversation Piece"
The Washington Examiner
Back to Top