The Loudoun Hounds

The Atlantic League's goal is to field quality teams while creating a baseball experience that is fun and accessible to fans of all ages. The way baseball used to be. Working with Hrabal&Baldwin's creative director Tom Hrabal, our goal was to create a brand identity for Northern Virginia's first professional baseball team that felt like it had existed for generations while still feeling fresh. We looked back to the rich history of fox hunting in the region for inspiration that informed everything from icon design, typography, team colors to merchandise and player uniforms.

Professional baseball comes to Northern Virginia's historic hunt country.
The Atlantic League's goal is to field quality teams while creating a baseball experience that is fun and accessible to fans of all ages. The way baseball used to be. Working with Hrabal&Baldwin's creative director Tom Hrabal, our goal was to create a brand identity for Northern Virginia's first professional baseball team that felt like it had existed for generations while still feeling fresh. We looked back to the rich history of fox hunting in the region for inspiration that informed everything from icon design, typography, team colors to merchandise and player uniforms.

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