The Washington Examiner

The Washington Examiner was changing it's format and editorial content from a newsprint daily for suburbanites to an in-depth politically focused glossy for beltway insiders. Working with White+Partners, I found the simple visual solution existed within the root of the brand name itself and power in a tagline that usually carries a negative connotation.

The Washington Examiner
The Beltway's Insider.
The Washington Examiner was changing it's format and editorial content from a newsprint daily for suburbanites to an in-depth politically focused glossy for beltway insiders. Working with White+Partners, I found the simple visual solution existed within the root of the brand name itself and power in a tagline that usually carries a negative connotation. 

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